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Today we talk to Durb Morrison, an iconic leader and entrepreneur in the tattoo industry. For over 24 years, Durb has lived life as a traveling tattoo artist, founding one of the world’s best tattoo conventions, Hell City. He has also invented several innovative products for tattooing, which led to the startup of True Tattoo Supply. Durb is also very passionate about health and wellness of the tattoo artist and ergonomic training and techniques to prevent injuries that often comes with years of tattooing.